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Help Us Help You

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Help Us Help You is a national multi-channel campaign, aimed to ease the pressure on NHS urgent care and emergency services.

For the winter months, the campaign will focus on flu, making sure people know how to keep themselves well during the cold weather and to self-treat minor illnesses (e.g. cold/ sore throat), therefore freeing GP and hospital appointments for those who need them most.

Winter weather can be seriously bad for our health. Being cold can make existing conditions worse and raise the risk of increased blood pressure, heart attacks and strokes. However, there are lots of things you can do to stay well this winter.

Phases of the national campaign

Phase 1 – NHS 111 (October 2018)

  • The NHS 111 phase of the winter pressures campaign starts on 1 October and will run until 25 November
  • The aim of this phase is to increase the number of people calling 111 when they have an urgent, but non-life-threatening medical need so that they can be directed to the most appropriate service. In turn, this will help reduce the number of people attending A&E or calling 999 with non-serious or life-threatening conditions
  • The primary audience is all members of the public over the age of 16, with a focus on groups that NHS statistics show to be more frequent users of A&E departments such as parents with children aged 0-4
  • A targeted PR activity will be taking place at the end of October to communicate the overarching proposition of ‘Help Us, Help You’ to key broadcast, national and consumer media. There will be a regional template press release to support this activation.

Phase 2 – Stay Well This Winter flu vaccination programme (October 2018)

  • The flu vaccination phase will run from 8 October to 31 October 2018 with aims to promote flu vaccination uptake amongst pregnant women, children aged 2-3 years, (targeting their parents), and those aged 16-64 with long term health conditions, particularly respiratory diseases (e.g. COPD or bronchitis)
  • This activity will be supported with advertising, partnerships, PR, social media, specific Black, Asian and Minority Ethnic (BAME) and disability groups’ communications

Phase 3 – Stay Well This Winter (November 2018)

  • This phase aims to reduce the number of people being admitted to hospital via A&E for serious respiratory ailments that could have been prevented with early access to effective treatment and management
  • The two priority audiences for this activity are older people, particularly those who are frail and over 70, and working age people with long-term health conditions

Phase 4 – Extended GP access (December 2018)

  • The aim of this work is to increase the utilisation of GP appointments at evenings and weekends and awareness of extended GP hours. Messaging will primarily be targeted at groups who find it harder to access GP appointments during normal appointment times and are therefoPHASES OF THE CAMPAIGN
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